1, 2, 3, 4.... The 4 second rule
Most visitors won’t wait more than 4 seconds for your content to load before leaving.
- Are your images compressed for fast load speeds?
- Is your website optimized for mobile viewing?
- How is your website’s security?
- Did you know most website hacks are from password breaches and lack of theme and plugin updates?
- Does your content and layout keep your visitor engaged and looking for more?
- Are all the fonts and colors consistent across all of your pages?
- Can your visitors find what they need to know quickly?
If the answer to these questions are “No, maybe, I’m not sure, or I don’t know”, then we need to talk.
Mobile devices drive more than 50% of ALL internet traffic and over 40% in the United States. Google is the “go to” search engine on mobile, and it loves secure, mobile responsive websites. Having a website that loads quickly and “mobile friendly” can give you the edge over the competition.
Equally as important is the security of your website. Not only does Google not like unsecured websites (http vs https), we have been visually conditioned that ∅ is dangerous and not to proceed. Poof – there goes your visitor in a blink of an eye. 100% bounce rate which tanks your search ratings that is 100% preventable. Website security does not need to be an deal breaker for you or your visitors.
Finally, the importance of your branding and message being consistent across your website. Same colors, fonts, and text sizes (accessible for screen readers) builds trust with attention to details and consistency. You go to any McDonald’s world wide and the sign and colors are all the same. You need to guide your visitors on a journey through your website so they can easily learn more about you, your services or products.
I perform an in-depth analysis of your website – looking at your hosting, page memory size, security, theme, page builder, plug-ins, fonts, images, and videos (all your back end stuff). See what you are “running under the hood”.
I go page by page, link by link “kicking the tires” so to speak, making sure everything goes where it is supposed to. I am also looking for continuity of font styles, page layouts, clearly defined reading flow, and call to actions.
Your detailed report is broken down into 3 sections (Critical/Urgent – Red), Areas to improve (speed, optimization, broken links – Yellow) and Good to Go (image/video compression, caching, content length, keywords – Green).